ONEXXI didn’t begin as ONEXXI.
It began in 2013 as 121 Clothing Company, inspired by Philippians 1:21. The vision was simple: create apparel that would spark conversations about faith and point people toward Christ.
“For to me, to live is Christ and to die is gain.”
Philippians 1:21
Although the vision was clear, life led me down a different path.
Over the next decade, I dedicated myself to building a career in healthcare leadership, investing my time in leading teams, solving operational challenges, and helping organizations grow. The clothing company took a hiatus, but the vision itself never disappeared.
It lived on through notebooks, domain names, logo concepts, business plans, and countless conversations. Throughout those years, the names 121, ONE21, and eventually ONEXXI were continually revisited, refined, and reimagined.
The desire wasn’t to build another clothing brand.
It was to build something that could leave an eternal impact.
The turning point
In July 2026, after completing Stuck in Pause, that vision became impossible to ignore. The message of the book challenged me to confront my own tendency to postpone what I believed God had placed on my heart. I realized I couldn’t encourage others to stop living on pause while continuing to leave this vision sitting on the shelf.
That moment became the turning point.
Rather than simply relaunching 121 Clothing Company, the vision expanded. The apparel brand became Die is Gain, while ONEXXI emerged as the parent ecosystem — a place where media, technology, creative works, community, education, and future ventures could all exist under one mission.
Why now?
More importantly, I finally answered a question I had wrestled with for years.
Because I had spent much of my career helping build other people’s organizations, visions, and businesses. Those experiences were invaluable, and I’m grateful for every opportunity they provided. But there came a point when I realized God hadn’t simply equipped me to execute someone else’s vision. He had also entrusted me with one of my own.
ONEXXI isn’t about starting another business.
It’s about stewarding a calling that has followed me since 2013.
Today, every initiative within the ecosystem exists for one purpose: to equip people to know Christ, build with purpose, create with excellence, and live their faith boldly — for the Kingdom.
About Joshua Webb
Joshua Webb is a senior healthcare executive, entrepreneur, author, and creator with more than 20 years of operational leadership experience. Throughout his career, he has led large-scale healthcare operations, managed nine-figure business lines, built brick-and-mortar pharmacies from the ground up, and helped organizations navigate growth, change, and operational excellence.
His passion has always been execution — turning vision into reality through disciplined leadership, strong systems, and a commitment to excellence. Whether launching new facilities, leading teams through transformation, or building organizations from the ground up, his focus has remained the same: create something that lasts.
Today, that experience is being invested into ONEXXI.
By combining faith, leadership, creativity, technology, and business, Joshua is committed to building resources that equip believers, challenge culture, and point people toward Christ. Every book, conversation, product, platform, and initiative exists with one goal in mind — to make a lasting Kingdom impact.
Family
Outside of his professional work, Joshua’s greatest calling is his family. He and his wife, Amanda, are raising two children, McKinlee and Ashton, and together are committed to building a home centered on faith, character, and serving Christ.
Whether coaching youth soccer, leading organizations, or creating through ONEXXI, Joshua believes the most meaningful leadership begins at home.